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Report: 3 in 4 marketers agree that direct mail is more effective than email

  • 69 percent of marketers have up to 25 percent of their total marketing budget allocated to direct mail
  • 20 percent of marketers have 26-50 percent of their total marketing budget allocated to direct mail
  • 11 percent of marketers have more than 50 percent of their total marketing budget allocated to direct mail

https://www.agilitypr.com/pr-news/public-relations/report-3-in-4-marketers-agree-that-direct-mail-is-more-effective-than-email/